When it comes to sustainability and beauty, we believe that both need to work in synchronicity with each other. Sacrificing the beauty of the planet for our own doesn’t make sense to us, but at the same time we recognise that we are accustomed to looking and feeling our best with a little help from our favourite products.
We have created a company that offers the best of both worlds, so you can still enjoy your favourite personal care and beauty products while looking after the future of our planet.
We want to make it easy for you to make the contents of your bathroom more conscious by providing you with alternative product packaging solutions. And, their disposal is of even more importance to us.
We believe it is our responsibility, not yours, to be accountable for our packaging waste by reusing, refilling and recycling where possible. We want to make it easy for you to help us do this.
By using lightweight, long-lasting, durable and flexible materials, we have found a way to avoid creating unnecessary plastic waste. We have worked with sustainability experts to help you make a seamless transition into having a conscious bathroom. Furthermore, we will ensure our key members of staff are trained in sustainability to enable us to make the best decisions for the planet and to keep up to date with global sustainable development.
We aren’t saying that we are 100% zero waste because we aren’t. We would challenge even the most eco-friendly brands who claim they are. We still use plastic pumps and caps, but it is our commitment to reusing these that is important.
We take responsibility for the product and most importantly the packaging throughout its whole lifecycle.
Our charity partner is Waste Aid and with them we aim to commit to important social values around the world, improve consumer knowledge of the environment and mitigate the use of plastic packaging in the beauty and personal care industry. Also, we are constantly improving our packaging to become as zero waste as possible.
We accept that the journey to living a fully eco-friendly life is not entirely easy. With almost every brand, even the ones fighting for sustainability, there is waste. Our core mission is to continue moving in the right direction and commit our time to reducing waste across all our channels. This is just the beginning.
You can read more about our recycling process and how we work with our charity partner, Waste Aid in our FAQs.
The CBC’s Facts and Figures:
We’ve worked with an environmental agency to produce some interesting facts and figures about your regular bathroom staples. We bet you’ve never thought about the amount of carbon emissions that are released to get those products sitting on your bathroom shelves.
We have taken this into account when producing our refillable pouches and reusable bottles so you can be rest assured, your bathroom will be a low carbon emission zone!
So let’s take an average person who buys their shampoo, conditioner and bodywash products in that pesky thing called plastic.
When these products are bought four times in a year, this amounts to a huge 2.03kg of annual carbon emissions.
By switching to our model and choosing refillable pouches and reusable bottles four times per year, your carbon emissions would be a startling 303.12g. That’s a lot of carbon emissions saved per year!
Why is aluminium better than plastic?
We’ve chosen aluminium for a few reasons, not just because it looks great, but because the material used to produce it is plentiful in nature. It’s made from Bauxite, which is predicted to last for centuries, whereas petroleum is a limited and non-renewable resource.
Plastics made out of petroleum can be recycled but only a certain number of times before the material degrades and is no longer reusable.
Our sparkly and sheeny friend aluminium however can be recycled infinitely without ever using its quality; its durability also makes it a long-lasting material. Using aluminium in your bathroom over plastic knocks those carbon emissions on the head!
We want to see how you are contributing to our mission; tag us on social media and share your journey to having a conscious and carbon free bathroom!